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Test and Optimise
The fact that you get to discover what The Crazy Egg is should be a big enough reason for reading what else Will Swayne has to say about internet marketing. Having an experienced marketing mind, Will provides an insight into some of the clever and useful techniques available for internet entrepreneurs - learn about advertising online, improving your search engine rankings, website optimisation, the power of split testing (a must-know!), email marketing and heaps of other valuable information that will help businesses receive more for their marketing efforts. Oh - did I tell you that you will learn about The Crazy Egg?!
100 Great Businesses
What do Microsoft, Chupa-chups, Liquid Paper, Ref Bull, Cornflakes and Post-it Notes have in common? All of these companies are household names across the globe! In this business book summary, you will hear of some of the greatest businesses of our time- and the people that created them. And whether you're a natural entrepreneur or just have a brilliant idea, you'll be intrigued, amazed and inspired to take your business to the next level.
Ending Old Programs
Paul Blackburn has spent the last 23 years building an industry-leading personal development business. In this downloadable chapter, he reveals some of the most important lessons he has learnt during his career, in a story of optimism and personal change. You will learn about how the mind works, plus discover more about different personalities. If you want to reach a greater level of success, then Paul's experience is not only motiving, but inspiring.
The Seven Day Weekend: Finding the Work/Life Balance
Ricardo Semler has been branded a Latin American revolutionary by many. His company, Semco, has been reengineered with no business plan, no goal or mission statement and no CEO! In his rather unorthodox approach to leadership, Semler has empowered his workforce to make key decisions and set their own personal challenges. With a growth rate of 40% per year, Semco is still one of Latin America's fastest growing companies. Read this exciting book summary to find out why!
Killer Web Copy Volume 1
In this volume of Killer Web Copy, discover the incredible power of writing simple, yet effective copy. Learn how putting a little more effort into your copy can translate into thousands of dollars worth in free traffic generation. Also discover how writing solid copy can not only ensure a high page ranking, but also speak clearly to your customers.
